Perplexity - NEAR SEO Optimization

Description

**THE VIRAL LOOP:**
```
User asks Perplexity about blockchain
→ NEAR content appears in answers
→ User researches NEAR
```

**Deliverables:**
1. Content optimized for Perplexity citation
2. Authoritative source building
3. Question-answer pairs

**PUBLISHED TO:** Web properties Perplexity indexes

**Success Metrics:** NEAR cited in Perplexity answers